Consulting in Speciality Chemicals

+491733456849

About us

MaBiMa provides expertise to the chemicals industry in the areas of business strategy, marketing, innovation and product development.

MaBiMa's consultancy differentiates via a strong link of commercial elements with technology insights. In the heart of MaBiMa's consulting services are always sustainability trends which is the reason for the slogan 'goood chemicals' in our logo. Key product areas are amongst others base oils, agrochemical formulation aids, lubricants, fuels and additives, paint & coating additives and chemicals for the personal & home care industries.

One class of companies that MaBiMa supports are enterprises that aim to move downstream. Activities span from marketing strategies over new product development & innovation up to M&A options. Another class of companies serviced by MaBiMa are enterprises that are already active in downstream markets, but intend to increase profitability via new marketing strategies, product portfolio optimization, M&A avenues or simply via reduced raw material spent. MaBiMa also supports investment and banking instutions as well as private equity firms with insight industry expertise.

Our Services

Technology

Development of individual innovation pipelines
Assessment of existing innovation pipelines
Identify win situations via technology & industry partnering, e.g. for specific raw materials or toll- resp. co-manufacturing partnerships

Strategy Support

In-depth market and technology expertise
Market drivers / Competition
Ways to differentiate / Sustainability as a differentiator
M&A: Identify and analyse potential options

Ways to market

Optimize value propositions based on in-depth application know-how
Secure market success with a solid IP approach (substance and application patents / freedom-to-operate analysis)

Founder

Dr. Markus Scherer

Markus is the founder and managing director of MaBiMa. Prior to establishing the consultancy in 2021, Markus enjoyed a 25 years successful career in the downstream sectors of BASF, Henkel (Cognis) and Evonik. He generated a quantifiable track record of multi-million dollar businesses out of technology and marketing leadership positions. With his experience, Markus has been a frequent keynote speaker at industry events. Markus is a trained PhD Chemist and amongst others a Berkeley alumni.